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How tech products scale using lessons from gaming.

Most founders copy tactics. The best understand the system behind them.

Real-world breakdowns of growth, retention, and strategy — for founders and builders who want to understand how products actually scale.

20+ years building games. Now breaking down what actually works.

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What you get every week

No filler. No recycled content. Just sharp thinking from someone who's actually been in the room.

What's changing before it's obvious

Shifts in how products grow, retain, and monetize — spotted early using patterns from gaming.

Frameworks you can apply immediately

Game design loops, retention mechanics, meta-game thinking — translated directly into business strategy.

How gaming explains business success

The models that built billion-dollar games are reshaping how the best tech companies operate.

Thinking from the people building it

Conversations with investors, operators, and founders who see the pattern others miss.

Free for now. Paid tier coming with deeper breakdowns and operator playbooks.

If this is useful, the best thing you can do is share it with one builder who'd get something from it.

SIDE PROJECTS

What I'm Building

Tools I've built for problems I had.

Software

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Read The Brief every week.

Free. No ads. No fluff. Just thinking worth your time.